How Color Can Help Sell More of What You Make
- Without knowing the color...
- Would a woman buy makeup?
- Would a homeowner buy siding?
- Would a painter buy paint?
- Would an architect buy building panels?
- Would a woman buy makeup?
In each of these cases, the sale depends on the effective communication of color to the customer. If color is an important feature of what you sell, we can help you produce effective color marketing tools that will increase sales.
To be effective, color marketing tools should have four characteristics:
1. Accurate Color Portrayal
How much repeat business is lost at the cosmetics counter when the lipstick or nail polish "didn't look like that in the store"? How much paint is returned because it "is the wrong color"? It is worth noting that in both cases the customer's dissatisfaction is based only on the color, and this negates any other benefits of the product.
Our color marketing tools duplicate the color, texture, and gloss level of your color standards in any lighting conditions so that your customers can make an informed decision and avoid disappointment after the sale. This translates into repeat customers.
2. Creativity
One of the aims of any marketing program is to gain and hold a prospect's attention long enough to deliver your marketing message. Anyone buying paint has stood in front of the rack at the hardware store at one time or another looking at the hundreds of colors available. Although these swatches aren't terribly creative, the colors attract attention.
The creative presentation of color has an attention-getting effect. Color naturally elicits comment and interaction.
3. Well-Written Ad Copy
As with any other marketing program, well-written ad copy that stresses the benefits of your product from your reader's point of view is crucial to converting a prospect into a customer.
There are many subtleties about marketing and advertising copywriting that can mean the difference between the success or failure of your marketing effort. A good book on the subject is "Persuading on Paper" by Marcia Yudkin.
4.High-Quality Production
The last piece of the puzzle is to pull the first three points together and produce a high-quality color marketing piece. Your prospects form an opinion about you, your company, and your products based partly on the design and quality of your marketing literature which is why high-quality production is an important element of any marketing program.